ул. Ларина д.12 

partner-nn2017@mail.ru

Цветовые тренды отечественного автопрома

Летом этого года компания Axalta провела интересное исследование, посвященное наиболее предпочтительным цветам автомобилей российских потребителей. По сравнению с прошлым годом несколько снизился спрос на машины белого цвета, однако они по-прежнему остаются в фаворитах. Их приобретает 28% покупателей. На втором месте стоит черный цвет – 16% автолюбителей купили транспортное средство именно такого окраса.

Возрос интерес к зеленому цвету, причем к наиболее нейтральным его оттенкам. Продолжается тенденция, выявленная в 2016 году – а именно, рост числа приобретенных автомобилей бежевого и коричневого цветов. Ни в одной стране мира, кроме России и Китая подобные машины не пользуются спросом.

Сходное исследование было проведено российскими коллегами, с одним отличием – изучался не рынок сбыта, а проводилось интервьюирование среди автовладельцев. Результаты опроса серьезно разнились с полученными Axalta. Оказалось, что 26% респондентов предпочли бы иметь машину черного цвета, обозначив его, как наиболее благородный и практичный.

После него в фаворитах оказался серебристый, а белый и синий поделили третье место. На четвертом месте стоит серый, а на пятом – красный цвета. Заявленных же коричневого и бежевого вообще нет в списке.

Очевидно, что подобное различие между отечественными и западными исследованиями кроется в несоответствии рынка сбыта запросам потребителей. В любом случае, всегда остается возможность купить краску или эмаль для придания своему автомобилю желаемого оттенка.

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